![]() We made the trip over the pond to pay a visit to one of Glen Garioch’s fervent supporters in the US and talked to Sales Manager and whisky lover Nima Ansari. In 2012 we partnered with Astor and together hand selected a single cask from our archives, a bourbon cask distilled in 1997, now sold exclusively in store and online with Astor. In the city, Astor are known for their excellent and friendly service, encouraging clients to discover and try something new as well as hosting regular tastings both in store and in their new purpose built Astor Centre. Their policy has always been to embrace unconventional thinking and independent behaviour a trait that is reflected in their broad selection and one that we here at Glen Garioch can identify with. Over the coming weeks and months we’ll be bringing you stories from some of the very best specialist whisky shops around the world.Īstor Wines & Spirits has been serving New York’s Greenwich Village since 1946, an extraordinarily long time for a city that changes at such a fast pace. I think a key to our success is that we stay focused on our business and our customers and believe that all the hard work we put in will ultimately pay off.“Astor are known for their excellent and friendly service” ![]() We don’t sit around and think about how to be one step ahead of anyone. Spirits are being taken more seriously than they ever have been, and the more people learn about them the greater the We are witnessing a whole new generation of people coming into the industry that will define the future of it. More than anything, I am thrilled about the level of creativity and energy in spirits across the globe right now. We get to be a part of people’s lives in a very personal way, and I will always cherish and be grateful for the relationships that I’ve been able to build over the years. The most exciting part is the people I meet from all over the world and all walks of life every day, both customers and professionals at every level of the industry. The most challenging aspect of my job is time management. Astor has been doing this for a long time, and people look to us for a comprehensive and qualitative experience all around. ![]() We have an expert dedicated sales staff that is accessible and works diligently to educate our customers and tailor their selections based on their evolving needs. Many are long-time loyal customers, and we have got to know them personally over the years. We have a very engaged dialogue with our clients. It is a win- win since there are so many more great things to choose from these days across categories. Consumers’ palates have definitely begun to broaden, and there has been a shift towards more seasonal selections. ![]() Our bestselling product at the moment is single malt Scotch whisky. Amazing things happen when folks like that are creating things, and it is very easy to get behind them. These are people who see their day-to-day as more of a vocation than a job. It is inspiring to encounter producers who are preoccupied by and motivated every day to make products they are genuinely passionate about. It is vital to be able to consider these things when being presented with new products. Some things need to be acted on immediately, others need to fit into a longer term strategy. What may not work today may be perfect tomorrow. ![]() But having said that, ultimately no spiritĮxists in a vacuum and after an initial review, factors such as whether it can play a part in our current portfolio and the necessity to provide the best possible selection at any given moment to our customers and the public play a huge role.Īdded value is something I talk about a lot, and more often than not, timing is critical. Whenever I’m evaluating a new product, I think it is important to initially try to block other things out and review it as much as possible entirely on its own merits. Nima Ansari, or New York’s Astor Wines & Spirits Nima Ansari, spirits buyer for Astor Wines & Spirits in New York, applauds the levels of creativity coming from a new generation of drinks producers. ![]()
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